LGFI Brochure Cover
It’s one thing seeing your photos in front of the computer, but it’s another thing seeing it on print and having touch and felt it. One of my more recent project was to do a kids shoot for Lopez Group Foundation Incorporated‘s new Brochure. And the brochure has finally seen print after a month of developing the content and the graphics.
LGFI Center back fold
The brochure’s design and concept came from the creative people at Campaigns and Greys and I was lucky enough to get the project to shoot the kids. After a brief meeting with the Art Directors of the agency, they explained that the concept was more on celebration and bridging the gap so I have to take photos of the kids happily looking towards the future.
LGFI Brochure back side
Friend Vanessa helped on finding the models for the shoot as well as the props and fellow photographer friend Marco, helped in securing the studio as PCCI and also advise on the lighting needed for the shoot. I don’t do much studio shoots but I did have fun on this one.
Kids set one
They said kids are really hard to shoot as a subject. I was actually thinking this would take quite a while but unexpectedly we breezed through the whole shoot. Even if it was late in the afternoon the kids were energetic as ever and the parent’s cheers from behind did help a lot. Before we knew it we were done in almost an hour.
Kids set two
Now seeing the end product was rewarding. I was actually happy on how the photos and of course the graphics turned out.
Kids set three
Ferdz Decena is an award-winning travel photographer, writer and blogger. His works has found print in publications such as Singapore Airlines’s Silver Kris, Philippine Airlines’ Mabuhay, Cebu Pacific’s Smile and Seair InFlight. He has also lent his expertise to various organizations like the Oceana Philippines, Lopez Group Foundation, Save the Children and World Vision, contributing quality images for their marketing materials.